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Graphic elements are the building blocks of a website’s look. Make them a consistent set that uses a unique combination of shapes, colours, and connections.
When exploring the client’s business, steer clear from getting too bogged down in it. No need to graduate from medicine while designing a doctor’s website.
Most UX design books and websites deal with specific methods of interaction design, and with the designer-user relationship. They often neglect the key element.
Although “fachidiot” sounds like a German twist on “idiot”, don’t be offended if someone calls you that. Instead, take the opportunity to reflect on your ways.
Always approach a first meeting with a new client with caution. The purpose is to carefully “size them up” – don’t take anything you learn too seriously.