To start with, we should remind ourselves: a UX designer’s main objective isn’t to create colourful pictures, but to prepare precise project specifications.

UX design bridges the clients’ objectives and the users’ needs. Now that we’ve gotten to know our client, it logically follows to research the other bank.

UX design is not about doodling or collecting data about target audiences. Our primary task is to design a product that will best achieve the client’s goals.